It’s very easy and common to assume everyone speaks English due to the shared number of speakers in the world. However, while English is still the most commonly spoken language worldwide, there are many others, such as Chinese Mandarin, Spanish, French, and Portuguese, to consider. If you truly want your social media presence to be an international one, you should aim at making your content more accessible by taking the multilingual approach. However, if you are new or inexperienced in creating multilingual content for social media, there are some tips you might want to consider, and in this article, we take a deep dive into 5 of them.
If you want to beat your competitors, then expanding into other markets is the best thing to do. However, this would require some effort from you, such as creating multilingual content. Social media can be an incredible tool for reaching more customers, so make sure to follow these 5 tips for the best results in creating multilingual content:
- Research Your Audience Demographic
- Don’t Use Translation Tools
- Hire Credible Translators
- Create Multiple Accounts
- Localize Your Content
This is one of the first steps you should take when it comes to creating multilingual content. Before you even make any plans, you need to know your audience’s demographic. Are more of your viewers from India, China, or another region of the world? With this information, you will be able to know which languages to have your content translated into. So, for instance, if 70% of your non-English viewers are from Mexico, you’ll want to get your content translated into Spanish to increase leads and earn the trust and respect of your customers.
Technology has improved a lot over the years, and with tools such as Google Translate, you can write anything in another language with minimal effort. However, while translation tools are incredible, they aren’t 100% accurate. In fact, online writing tools aren’t either. If you need any writing gone, it would be best to use Topessaywriting or another credible online academic writing service to work on your essay than to use tools. Depending on what content you want to be translated, it can be incredibly important to ensure only correct translations are what you post on your social media platforms. No doubt, translation software is improving, and perhaps in the future, it will be able to deliver perfect results; but until then, it’s best not to use it for your social media content.
When creating multilingual content for your social media, it’s hard to do that yourself, even if you know several languages. It takes a lot of experience and practice to be able to deliver equally effective content in different languages that aren’t your native tongue. This is why you should consider outsourcing this task to credible translators. When looking for online translation services, make sure to read reviews. You can find hundreds of free and unbiased reviews online that you can access today.
If you are expanding into foreign markets, you should have different social media accounts for each region. This will make it easy to manage content and prevent mistakes. You can then hire a translator for each social media account and not have to worry about directing content by yourself.
It’s one thing to have your content translated, but it’s another to have it localized. With translation, the literal meaning of the words is shared in another language. However, with localization, the content is also adjusted to match the local customs of the region. This will give your content a more personal touch and make it easier for your audience to appreciate what you have to offer.
Creating multilingual social media content might seem like an extra step, but it’s worth it. Your audience can appreciate your content better, and you can reach more markets. If you want to expand your social media presence, consider following the steps outlined in this article.
Andrew Mazur is a writer and is fluent in 3 languages. Also, being a social media manager has allowed him to understand the benefits of multilingual content. In his free time, Andrew enjoys playing video games with friends.