The Future Of Festival Maps Has Arrived, And It Looks Brilliant.

Imagine that your festival app can tell you not just where the nearest toilets are, but the ones with the shortest queue, or the exact location of your tent or your friends – even if they’re front of stage with tens of thousands of other people. 

Wireless Festival 2014 Aftermovie from Reagan Chapman on Vimeo.

A new real-time positioning technology – Crowd Connected – was unveiled at this year’s Wireless Festival in the UK, giving promoters unprecedented levels of crowd control data and enhancing the festival-goers experience with invaluable social media integration.

The trial at Wireless saw Crowd Connected install over 90 iBeacons covering the entire site. During each of the three days of the festival; 15,000 unique devices connected to the system with over 55m individual data points logged.

“As well as positioning information – invaluable for crowd control and health and safety – the marketing potential of this information is huge, allowing sponsors and artists to connect via instant push notifications to people’s mobile phones. This data can then be used to segment and reconnect with customers in the future.” 

Crowd Connected uses a combination of code embedded into the official iOS and Android Wireless mobile apps. The app provides incredible date displaying a real – time crowd density heat – map overlaid over the site map, as well as dwell time information for everything from stages to bars to sponsor activities.

Let’s hope we see this technology prosper in many more festivals to come. This is the future of enhancing your festival experience.

(Source: Crowd Connected)