This takes the term publicity stunt to a whole new level.

Looks like Electric Zoo: Transformed found the perfect way to garner the media attention they need – Thomas Jack going nuts in a forty second video. As one of the producers to be performing at the festival, Thomas Jack released this ‘promotional’ snippet just in time for the festival.

This video shows him not only drinking copious (i.e., liver failure proportions) amounts of alcohol, but also taking a bath – whilst presumably intoxicated – and at one point even touching his nipple (?!). Watch the video below.


Hilarious and borderline bizarre, this video got Electric Zoo’s timely makeover the needed buzz. Electric Zoo: Transformed takes place in New York City on the Labor Day Weekend – 4, 5, 6 September. Check out more deets here.