Spotify just made a brilliant move for their now outdoor ad campaigns!
Spotify, no doubt, is the reigning champion in the world of music streaming portals. When you have that title to boast about, you are also bound to have a MASSIVE user data base. In their latest global out-of-home campaign, their largest effort to date, they aimed to highlight some of the most striking user behaviour on their streaming application. Needless to say, it wielded some interesting results!
The data, complied by Spotify’s creative team, started rolling out in U.S., UK, Germany and France. The ads use aggregate data picked up from all around the world as well as personal user data – which is our favourite.
One of the best ones they’ve put up so far is the one that says – “Dear person who played ‘Sorry’ 42 times on Valentines Day, what did you do?” The billboards all over the world have been installed in the respective national languages. Most of the ads had a tiny line on the bottom that read – “Thanks, 2016. It’s been weird.” Can’t disagree with that!
All in all, the Spotify campaign is a brilliant way to show what users all over the world have been listening to this past year!