integriti Dance Music will span over 2 days featuring an eclectic lineup of Indian greats and DJ Hardwell on the final day.
Just about a week to go until the World’s Biggest Guestlist Festival kickstarts its biggest edition yet, and we’re sure you’re excited! But the excitement just got a lot more amped up with the brand new experience of integriti Dance Music on Day 2 and Day 3 of the World’s Biggest Guestlist Festival!
Conceptualised and launched by India’s premier youth brand, “integriti”, integriti Dance Music partners with Guestlist4Good to bring to you the most exciting experience spearheaded by the best of music, art and lifestyle.
integriti is “India’s leading youth lifestyle brand” from Kewal Kiran Clothing Ltd. Taking place on Dec 2nd and Dec 3rd, IDM will feature an exciting lineup of both Indian and foreign talents. Dec 2nd, which is dubbed as the “Made In India” day will feature the likes of Indian stalwarts Adnan Sami, Nucleya, Mithoon, and Shaan. Dec 3rd, which is the final day of the Guestlist event, and which is the “United We Are” by Hardwell flagship day, will feature India’s most adored EDM tycoon, Hardwell, and additionally will see performances by W&W, Suyano and many more.
integriti brings forward “integriti Dance Music” with the aim of contributing to the cause of educating and empowering 1,00,000 lesser fortunate children, and also aims at being the ultimate dance music experience for their biggest audience – the YOUTH!
Mr. Vikas Jain, Director, Kewal Kiran Clothing Ltd. said, “At Integriti we wanted to create a property that matches the current brand imagery and connects with our target audience and truly brings out the Spirit called Youth and driving overall profitability. We wanted to spread the powerful message of coming together but not in a preachy way. This led to the idea of creating our own music festival, “integriti Dance Music”, where youths would come together and connect. Music never gets boring or preachy. We are launching our unique property at Guestlist festival and have the best International and Indian line up. We are also designing an entire collection dedicated and inspired from the fashion followed in music fests and even coming up with limited edition Hardwell merchandise”.
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