In a bid to attract more indie game developers, Google will be organising an Indie Games Festival in San Francisco.

With this move, the giant conglomerate hopes to encourage fresh talent to develop games for their various platforms. Slated to be held on September 24, the competition is currently in its submission phase until August 14. Submissions are open to developers in the US and Canada with a team of 15 people or less, and featured games must have been released sometime during 2016. Google will announce the featured games later that month, and will be looking for “high-quality games that are both innovative and fun.”

As an open and free event, this is a chance for small teams to introduce their games to a new audience. In addition, Google will also be offering prizes including Tango hardware, tickets for next year’s Google I/O, and ad space in the Google Play Store. The company also isn’t just looking for Android mobile games but also for both Tango and its Cardboard VR platform.

The new festival is the latest amongst several other initiatives by Google aimed at courting indie developers, which are more prevalent on iOS since it’s often a more lucrative platform, despite being smaller in scale. One of these initiatives was the introduction of an “Indie Corner” on the Play Store this March to highlight some of the best games.