#BookMyShoulder will be implemented in Bangalore’s upcoming “The Music Run”.Β
There is a widespread difficulty short people face at music festivals – they just can’t see anything beyond the two bobbing 6 foot something giants in front of them! To tackle this very “short”-coming, Fastrack will implement a unique initiative at “The Music Run” – a 5k running and music festival. The initiative allows the attending five point someones, to book a lending shoulder to sit upon to get a better view of the festival.
Credits: facebook.com/fastrack
As the presenting sponsor of “The Music Run”, Fastrack brings this service that was first imagined inΒ a sketch by Bengaluru-based comedy duo, JordIndian, on different types of festival goers.Β The idea then launched in motion when Naser, the other half of JordIndian, started a petitionΒ on Change.org involving the idea to tackle the issue faced by short people.
Conceptualized and crafted by Dentsu Webchutney for Fastrack, the brand then launchedΒ #BookMyShoulder through a film, and is planning to take the campaign forward through activations and much more in-storeΒ forΒ The Music RunΒ .
All those who’ve got a pass to attend the event can also sign up to book a shoulder or even to lend theirs to the shorter comrades, through Book My Shoulder, here. Fastrack aims to elevate the experience of the festival besides the marathon and the music festival by taking this unique service forward. It’s good news for the short people and also becomes an opportunity to make friends!
The event will take place on 19th August in Bangalore.
Follow The Music Run on Facebook here, their event page here, and official website here.
Follow Fastrack on Facebook here.