The organizers of The Germination Festival are going to have a hard time getting out of the mess they created. Their lineup teaser featured silhouettes of deadmau5, Bassnectar and GRiZ, none of whom are even scheduled to perform at the festival!
The ‘Strobe’ hit-makerย heckledย the festival on Twitter after a fan tweeted the lineup teaser photo to the producer. If you look at the teaser, the silhouettes clearlyย look like the three performers mentioned earlier:
(Courtesy: youredm.com)
The tweets that followed were pure outrage, and vintage deadmau5. He offered to help fans (who booked tickets just to watch him live) get their money back, before poking fun at their abominable marketing techniques.
Cheap af. https://t.co/Sq6EsddrqB
— dead mow cinco (@deadmau5) March 15, 2016
any deadmau5 fans who would like to dispute the ticket charges to https://t.co/WNnBKR7zLg we'll help you out. Sorry they had to be idiots.
— dead mow cinco (@deadmau5) March 15, 2016
on the phone sorting it out. since they had nothing better to do than use my likeness to sell tickets, im sure i can free up some time too.
— dead mow cinco (@deadmau5) March 15, 2016
"rediscover your sense of humor" lol… better rediscover better marketing techniques.
— dead mow cinco (@deadmau5) March 15, 2016
One thing a festival shouldn’t do is mislead people with lineup previews, and The Germination Festival chose to do just that, in the hope of snagging some extra pre-sale tickets. Filthy business practices will only land you in bad books, and you just don’t mess with the mau5!