Could this mean that we will have to start paying to listen to any music in the future?
It was big news that Diplo would be collaborating on a track for Shah Rukh Khan and Anushka Sharma starrer, “Jab Harry Met Sejal” and fans just got eager by the minute. Well the news now is that, that eagerness might just cost you! Literally. Sony Music India have revealed that their biggest project this year, that is the Diplo and Pritam collab track, “Phurrr”, will see a never before tried entry into the market. The “Jab Harry Met Sejal” track will be on a limited time paywall, where listeners will have to pay to listen to the track.
Mr. Shridhar Subramaniam, President – Sony Music Entertainment – India and Middle East said, “The concept of ‘everything-free’ will change or rather needs to change to an ecosystem where some things will be free and other things will be paid. The reason ‘Phurrr’ was chosen is because it is the biggest project of the year with an international collaboration so we felt that if we are taking this step then we must do it with a very big song. We needed a big project with a must-listen song that had so much anticipation.” He further added, “We’re inserting a paid window in the music business, which didn’t exist prior to this.”
A sample video of the song along with the audio, will be released on August 3rd on YouTube. The full song will be made available later. The decision to come up with the strategy of a paywall filtered release has come after much deliberation by Sony Music India along with audio streaming partners, Saavn, Gaana, Hungama and the producer of the film Red Chillies Entertainment.
The move could be the step towards the next big change in the music industry in India and could also see more producers follow suit.