Indians taking offence to Indiaโs cultural representation in international music videos is not new.
Remember Hymn for the Weekend? While others were blown away by the colours and over-enthusiastic underprivileged kids jumping around in the video, Indians were less than impressed and took to social media and the videoโs official link on YouTube to voice their displeasure.
But long before the Coldplay+Beyoncรฉ hitย was DJ Snake and Major Lazerโs now cult party song โLean Onโ. Filmed in India, the video showed the Major Lazer trio and Mร dancing in true Bollywood style with Indian dancers, dressed in ethnic wear. The Indian junta was not happy.
(Image Credit: www.runthetrap.com)
But recently, Diplo took to the media and voiced his displeasure.
โFor me, the band thatโs most influential to us is The Clash. Nobody said, โYouโre culturally appropriating,โ when they made Rock The Casbah. I think what makes a great artist is someone who can change the direction of music, not someone who stays the same all the time. Otherwise music would be so f*cking boring.โ
โWhen I grew up, no one told me what I was supposed to listen to. I grew up and I loved music. I didnโt think: โOh, Iโm white, Iโve got to play a guitar.โ I never had a guitar. I really fucked that up. I only had turntables. I wish I got a guitar, then I wouldnโt have so much criticism.โ