The Road To Tomorrowland might just be as exciting as it’s destination.
Budweiser Experiences are bringing the second edition of Budweiser x Tomorrowland – the freest place on earth, and it’s going to be kickass! From July 5th to 29th, the brand is, once again, going to set up the experience of a lifetime for fans through ‘Road to Tomorrowland’, a three-week long electronic music experiential which will embody the true spirit of the festival – Freedom.
But they are not in this alone. Collaborating with them will be the nation’s favourite EDM duo – Lost Stories. These mega stars will also be representing the country at Tomorrowland 2017.
Budweiser Experiences will host private parties in Mumbai and Delhi where Lost Stories, Sound Avatar and Anish Sood will belt out their signature tracks. The pre-parties will go on from July 14th to July 22nd across Bangalore, Mumbai, Delhi and Hyderabad. Every party will be hosted by a renowned artist from the Indian electronic music scene and set to a theme that will get your adrenaline rushing for Tomorrowland 2017, where you will get a sneak peek into the world’s largest electronic music experience with mesmerizing production and sound design. On the weekend of July 29th, the celebrations will hit a crescendo, with the live streaming of the festival directly from Tomorrowland in select partner outlets.
Talking about the association and the journey to Tomorrowland, Rishabh from Lost Stories said, “We have always strived to leave no stone unturned in taking India to the world through our music. A dream that took shape in 2015 of performing at the world’s largest music festival, Tomorrowland, is about to get further cemented this year. Needless to say, we are brimming with excitement that’s peppered with a little nervousness to better ourselves this year at Tomorrowland. We are enthralled to have the support of a brand that has always supported the scene and artists’ who are brewed the hard way.”
Speaking about the festival, Kartikeya Sharma, Marketing Director, AB InBev, India and South East Asia, said, “Budweiser Experiences and Tomorrowland are built on the same principle of freedom. The festival is therefore an integral part of our proposition to offer unique and immersive experiences to our audience. This year we are going a step further by bringing the music sensation itself to the Indian fans through a series of curated parties themed Road To Tomorrowland. For those not travelling to Belgium to be a part of the festival, we are breaking down the barriers through a multi-city live-streaming of Tomorrowland.”
If you want to see Tomorrowland 2017 done right, then leave it to the pioneers in shaping electronic music culture in India – Budweiser Experience.