With several festivals increasing their online presence by featuring select live streams, Apple Music will sell access to their entire festival online.
The Apple Music Festival, previously known as the iTunes Festival, will celebrate its 10th anniversary this year. Scheduled to be held from September 18th to 30th, the festival will feature multiple gigs from various acts at London’s favourite creative centre, Roundhouse.
Before the launch of Apple Music in 2015, the iTunes Festival was broadcast on various platforms, including MySpace in 2010. The festival was also cut short last year from 30 days to 10 and featured performances from acts like Take That, Carrie Underwood, One Direction, The Weeknd, Pharrell Williams and James Bay among others.
This edition will feature both, live and on-demand streaming of concerts through Apple Music. Apple Music members get free access worldwide while the others can buy tickets to the online streams. No lineup announcements have been made yet but Apple will keep us updated through Snapchat, Twitter and Beats 1 Radio. U.K. residents will also have the opportunity to win free passes but applications haven’t opened up yet.