Wild City is shining the spotlight on women in the music industry!
Worldwide studies indicate that women generally constitute for 10 percent of electronic music lineups. This disproportionate representation of women on festival and/or club lineups persists all over the world, including our very own India. Wild City has, therefore, launched an initiative focused on women in electronic music, entitled Skills Development for Women, which will be launched in New Delhi on December 2nd and will feature a masterclass with Macquaire University’s Julian Knowles.
With support from Absolut, Skills Development for Women is a Wild City initiative that aims to equip women in India with basic skills that will increase their chances of employment in the music industry, and hope to further nurture their talents, and turn their passion into skills. The initiative will kick off with a one-day pilot – in partnership with Macquaire University and supported by the British Council and Native Instruments – which will feature a masterclass conducted by music and new technologies expert, Professor Julian Knowles. Selected applicants will be able to avail this opportunity on December 2 in New Delhi.
Wild City strives to make the electronic music industry as inclusive as possible and believes that the scene requires the involvement and participation of more women, as fans, as musicians, and as stakeholders. After all, isn’t everything better with a woman’s touch? The aim of the initiative is to provide women with more visibility in the music industry, which is key to dismantling stereotypes related to the role of a woman and her interest in electronic music.
“I’m incredibly excited to be launching this initiative with my team – we are all passionate about creating meaningful and impactful opportunities at a grassroots level, for women in India interested in the music industry. A combination of events, workshops, discussions, skills development and content will make up the first phase of the project, this is a long-term initiative of Wild City,” says Sarah Chawla, founder Wild City and partner at Magnetic Fields festival.
The visual identity for the project is a night goddess, who steals the moon for her own keeping. It was designed by visual artist and musician Sandhya Visvanathan aka Pardafash, and is meant to represent the need for public spaces where women can confidently chase their creative pursuits.
“Sarah and I wanted to create an image that had a strong sense of feminine cosmic energy. We need the music industry to be more inclusive and have greater gender diversity. It’s important to create spaces where more women can feel confident in their creative pursuits. And when you’re just starting out it really helps to belong to a community,” Sandhya explains.
The one-day pilot programme on December 2 will take place at the British Council, and will offer a group of selected applicants a production masterclass with professor Julian Knowles, who is a composer and performer, specializing in new and emerging technologies, and is the professor of music and media at Macquaire University. Nearly 50 percent of the 307 respondents in a survey conducted by Wild City had expressed their excitement at the prospect of developing music production skills.
“I am very excited about working with Wild City on this important new initiative. As a long-standing professional music producer and academic, I am acutely aware of the issues that women face in gaining support and skills in a highly male-dominated industry. Programs like these provide a safe and supportive environment to learn production skills that boost confidence and ability, empowering women to pursue their ambitions in music production. Macquarie University is deeply committed to engaging with the community, not just in Australia, but around the globe and we are committed to impacting social issues. This is a great opportunity for us to work together on something very important for women in music in India,” professor Knowles commented.
The production masterclass will be accessible to those who present a strong desire and interest to engage with the music industry and learn more about production. Professor Knowles’ class will include an introduction to working with loops and beats, the basic use of synthesizers, and recording of vocals and instruments, among other things.
Interested applications should apply here!
Last date for application is November 24, Friday.
Tune in to The Sherp for more!