Think epic beach parties, equal parts house + reggae music, organic food, ganja and a plethora of wellness activities!  

Tmrw.Tday Culture Fest is debuting at Negril, Jamaica this May from the 17th to the 23rd. The music + culture festival has just announced the line-up including a Crew Love House Music Showcase featuring Wolf + Lamb, Nick Monaco and David Marston. The week long festival will also showcase a Reggae Revival Concert headlined by Protoje & The Indiggnation Live at a secret location in the blissful Negril.

Credits: Tmrw. Tday Festival

Yoga, fitness classes and wellness workshops form a part of the daily activities attendees can take part in at Tmrw.Tday. The Jamaican festival will also be a culinary journey with a 7-Mile Organic Food Festival, Hot Sauce Competition and a surreal Farm to Table & Experiential Dinner Series. Tmrw.Tday is curating an eclectic fusion of local and international artists that celebrates Caribbean heritage and global sounds alike. London artist Toddla T is set to perform a reggae showcase while the festival’s official Reggae Ambassador, Chris Blackwell’s (founder of Island Records) set at the Negril Dub Cave is not to be missed!

Irie Soul Beach, the headquarters for Tmrw.Tday will be the centre for beachside entertainment and wellness activations, hosting nightly sunset drum circles featuring Sam Maher and Acro Buddhas, plus intimate Dub & Reggae Lounges. Among those artists joining the beachside party include: Gabre Selassie, Yaadcore, Nick Monaco, David Marston, Teflon Zinc Fence and Echomatik.

Check out the full line-up below:

Credits: Tmrw.Tday Fest

World renowned wellness activists and lifestyle coaches David WolfeGillian B and Stacy Chang-Christoforou, will champion a diverse selection of transformative experiences  to cleanse the body, detoxify the mind and heal the spirit.

Andrew Christoforou, Managing Partner of Tmrw. Tday, elaborates: “The most unique part about Tmrw.Tday culture fest is that its ultimate goal is to have people go within to better themselves and find true happiness…The planet is at a very critical stage and we believe that you must take care of yourself first before you take action to better the world.”

Tmrw.Tday’s pristine 7 mile beach venue will host a variety of pop-ups, including the pioneering 7 Miles of Green, Marley Coffee Beach Café with Premium Blue Mountain Coffee, Organic Juice Bar, massage & spa offerings, essential oil treatments, Arts & Crafts exhibits and, of course, endless amounts of beachside activities.

View the diverse schedule of experiences and performances at Tmrw. Tday below:

Credits: Tmrw.Tday Fest

Built on values that question the economic, political, and environmental status quo across the globe, Tmrw. Tday empowers attendees to be enlightened through a journey into consciousness, conviction and energy at one of the world’s most coveted travel destinations.

Immerse yourself in the languid beach vibes in the official promo for Tmrw.Tday below:

Free yourself from society’s intolerance through yoga practice, music, dance, mindful eating, sustainable cooking, art, nature and alternative therapies. Tickets for the week long reggae+ beach extravanagaza are on sale now!