Pop artist Avanti returns with new single and music video, “The Long Way.” Shot virtually during quarantine across India, Vietnam, and America, the music video mirrors the lives of three couples overcoming adversity during the largest pandemic in the 20th century. Released earlier this week, the anthemic song is dedicated to staying in love despite the distance.
Celebrating diversity, the video follows Avanti and her partner Stephen, who have dealt with interracial stigma and long distance between Bombay, Boston, and Vietnam. Alongside them are Philadelphia-based Kerry-Anne and Mike, who navigated COVID-19 exposure fighting the pandemic. The couple recently went viral when joining BLM protests with fists of solidarity after their wedding. Also in the video are New Jersey-based Amit and Aditya, who are creative directors, dancers, and content creators. The duo have continued to challenge socio-culture norms and advocate for the LGBTQIA+ community through art.
“’Going The Long Way for love means facing backlash from your family/friends/community, sometimes it means dealing with distance or a pandemic, but every single time it means fighting for it” – Avanti
“The Long Way” is produced by Austin Armstrong, mastered by Bhushan Govikar, and is co-written by songwriter Natania, known for her work with the likes of Jesse McCartney, Armaan Malik, Prime Video and more. Golden Milk Media teamed up with Director Altamash Jaleel, Cinematographer Neeraj Jain, Editor/Producer Parth R, and Executive Producer Jashima Wadehra to bring the vision to life.
Avanti’s music aims to reclaim the way young girls see themselves and the narrative of choice.
Coming off her last release “Sneaking Around” which received over 760k views on Youtube,, next up is the produced rendition of her acoustic single, “He Makes Me” challenging societal expectations of race in romance, releasing fall 2020.
Production House: Golden Milk Media
Songwriter(s): Avanti Nagral, Natania Lalwani
Music Producer: Austin Armstrong
Mixing/Mastering: Bhushan Govilkar
Director/Scriptwriter: Altamash Jaleel
Cinematographer: Neeraj Jain
Editor/Producer: Parth R
Executive Producer: Jashima Wadehra
About Avanti
Bombay and Boston based artist and creator Avanti thrives at the intersection of pop and soul. With a focus on bridging social impact and global health, Avanti aims to reclaim the way young girls see themselves, around the world. With songs in English, Hindi, Marathi and Punjabi on the way – empowerment and global sounds are key. Drawing inspiration from her background in Indian classical and soul music, her sound serves as the intersection for hyphenated identities.
Nominated for ‘Best Actress in a leading role’ for her portrayal of Agnes in ‘Agnes of God’ at the National Theater Awards in India, Avanti’s passion for being on stage spans disciplines.
Avanti has spoken and performed at the United Nations and TEDx conferences, and has performed at venues and festivals across India, the US and Southeast Asia. She released the first virtual reality music video in all of South Asia for her single ‘I Like’, and has since released several tracks including a virtually shot, cross continental video for, ‘The Long Way.’
To listen to her music click here.