Spotify is once again stalking its users and how!
After its widely popular “Thanks 2016! It’s been a weird” global out-of-home campaign at the end of last year, Spotify is back with another quirky campaign, making incisive use of listener data. This time, they directed the focus towards real-life user playlists.
The follow-up campaign features three hilarious online videos with pop rock band DNCE, rapper D.R.A.M. and Canadian Pop Star Alessia Cara respectively, as you see them react to the inclusion of their tracks on absurdly-named playlists and envision the scenarios play out, celebrating the idiosyncrasies of app users.
Watch a dance infused funeral mourning, people soak into a ‘caviar tub’ and polar bears dance to “Wild Things” in the following videos:
Wieden + Kennedy New York, the advertising whiz’s behind the campaign, will also place OOH creatives for six weeks in San Francisco, Los Angeles and New York, calling out uniquely titled playlists such as “sorry I lost your cat” and “I don’t know how to make a playlist” through witty copywriting, that you can check out below.