A number of SEO tactics should be avoided throughout a website’s design and optimization process since they may harm its indexing, ranking, or, in the worst case, punish it by eliminating it from search results pages. Let’s examine in more detail certain SEO faux pas and bad habits that you should steer clear of during your search engine optimization plan.
Link bombing, also known as Link spamdexing or Link farming, is an automated and unnatural link-building practice that uses the same anchor text to spread links to a website around the internet.
When spam links are generated from websites that are off-topic or different in nature and theme from the target site, it becomes more convincing evidence that the links are being generated with the intention of artificially manipulating a website’s positioning. For this reason, it is crucial that you hire Figment Agency, which is an expert SEO company and can help you get around this issue.
It is actually possible to tell if a request is coming from a human user or a spider using server-side scripting languages and therefore deliver different content. An example of how to utilize this strategy is to show the user who made the request an entirely different piece of material while the search engine spider is shown an optimized piece of content. When Google discovers a practice it does not approve of, it immediately removes it from its index.
The Shadow domain is a black hat SEO tactic that should also be avoided because it could result in severe penalties if a search engine spider finds it. It entails taking advantage of the importance that Google gives to a shadow domain registered deliberately to drive traffic to it.
Traffic that is snagged by optimized search terms is sent to a different website that is often less relevant and shares many of the same contents as the primary domain. The term “mirror domain” is another name for the method.
The release of the Panda Google algorithm update has prohibited the usage of a tactic that was previously highly common on the not-too-distant web: content duplication. But even now, making this mistake is extremely easy.
Here are some instances of duplicate material that could harm your website:
- utilizing the same passage of text over numerous pages of a single website;
- copying text from another website without making any modifications and simply citing the source;
- and making use of manufacturer-released specifications and datasheets.
Even if the search engine’s implementation of penalties in this situation is uncertain, many e-Commerce, including significant ones, use this standard technique.
The excessive use of nested HTML tables on a web page is one of the most typical SEO mistakes to avoid. Their use complicates and adds weight to page structures, which makes it more difficult for spiders to recognize contents for indexing. It is advised to use HTML DIV and CSS elements together to create simple, lean HTML pages.
You can incorporate external material from one page within another using an Iframe. In some situations, it is a very useful tool, yet it is also viewed as an outdated technology. Furthermore, because it is considered external content on a different page, its use does not facilitate crawling by the search engine spider. Therefore, it is advised to use more up-to-date technology, such as HTML5, or quick and easy HTML structures to include items on the page.
Today, when creating content for the web, whoever has the responsibility of creating the SEO strategy must necessarily consider not only the keywords but also the search intent, the correct strategies, and approaches. Make the most of all the possibilities available to clarify to the algorithm that your content is the one that best satisfies the specific intent. You and your team need to be very careful about it to avoid penalties and have your website running.