Las Vegas-based Electric Daisy Carnival beats Coachella, Lollapalooza, Bonnaroo and other American events in terms of social media activity, according to a new infographic prepared by Share This
Every day, as we log on to Facebook, we scroll through the likes and shares that envelope our feed, followed usually by a like and share from our own portals as well. A recent study done by Share This shows us how Facebook sharing activity leading up to a festival has been a game changer over the past year.
The infographic revealed that the overall sharing activity in Nevada went up by 200%, around the time Electric Daisy Carnival was held in Las Vegas. EDC has left behind the likes of Coachella, Lollapalooza, Bonnaroo and other prime North American festivals in terms of social media activity.
Not only does the study reveal the dominance of EDC in this category, but it also sheds light on the importance of brand integration during popular festivals. Online engagement has become the primary source of marketing for music festivals, and the biggest brands in the world are readily shelling out cash to build an image in the eyes of the consumer.
(Story and images via Share This)