Ed Sheeran’s Shape Of You crosses half a billion streams, the first international song to achieve this milestone!
Ed Sheeran has a number of releases that make him a popular songwriter/singer across nations; however, his fandom in India multiplied right after the release of his last single, Shape Of You.Β And now, with an ever-growing popularity, Ed Sheeran’s Shape Of You has managed to cross half a billion streams across platforms. In what we would term as a record-breaking phenomenon, this milestone has not been achieved by any artist in India, making him and his music the most loved! In fact, Shape of You is the only English track that features amongst the most viewed video on YouTube.
Arjun Sankalia, Head International Music, Sony Music India, says βIndia is changing its listening behavior from Hindi / regional to a whole lot of English. In fact, artists like Ed Sheeran cut through geographies and have entered into the hinterland which is seen with the views coming from cities like Indore, Bhilai, Patiala to even Kochi! Ed has a massive following here and we are overwhelmed by the response.β
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