The Indian fashion elite prepare for the Biebs’ big day!

Justin Bieber will be performing in Mumbai in just two days, as a part of his highly-anticipated Purpose World Tour by White Fox India, and the Indian fashion industry is coming together to present him with a memento, the likes of which, can only be dreamed of.

Rohit Bal, Varun Bahl, Anamika Khanna, Krishna Mehta, Amit Aggarwal, Riddhima Kapoor Sahni, Manav Gangwani and Ustad Amjad Ali Khan have joined forces to contribute to these stunning souvenirs designed specifically for the Bieber Man himself.

Credit: Dream & Hustle Media

Varun Bahl is personally curating & embellishing traditional Indian symphony instruments as a gesture of intercultural synergy and India’s hospitality.  The instruments, which have been highlighted with metallic golds and dressed in the finest silk, printed with dainty flowers, are a reflection of the elegance and harmony rooted in our Indian culture. Beaded tassels have been used for detailing.


Credit: UrbanAsian

According to Bahl, “Music is the soul of communication which knows no boundaries. The sitar and tabla reflect the core of Indian traditional music, embracing the dynamic culture we hail from.  Adorned in Varun Bahl’s signature floral motifs and intricate embroideries, the instrument when presented to Justin Bieber, one of the biggest music icons of today’s world, symbolizes the inter-culture amalgamation of our cosmos.”

Credit: Varun Bahl

Rohit Bal will be designing a biker jacket made of cotton velvet for Justin Bieber. Keeping Bieber’s personal and universal appeal in mind, the entire outfit, which will be handcrafted and hand-embroidered with Swarovski crystals, will be themed black. 

Credit: LiveMint

Rohit Bal states that “ The jacket is an amalgamation of Justin’s personal style, Indian music and my vision of a cross-cultural fashion statement.  I have tried to inculcate elements from the rich music lineage of our country in the form of beautiful classical string instruments like the Sitar, Sarangi, and Veena.  These are finely embroidered and handcrafted with over 10,000 crystals from Swarovski on luxurious velvet.  Blending in with the instruments are my signature Indian lotus motifs.  The concept behind the jacket is to create a versatile look that is suitable for an event or performance with a hint of understated opulence and a sense of Indian tradition.”

Credit: Rohit Bal


Anamika Khanna will be designing a wardrobe for Justin Bieber’s mother, including a long, floor-length jacket that has embroidery inspired by tribal India. This is a subtle and versatile piece that can be layered in many ways. The base material used is silk chanderi and the embellishment is thread work.

Credit: Midday

Anamika Khanna comments, “It is indeed an honour to be creating an outfit for Justin’s mom and to be able to showcase the indigenous craft we have here, though modern enough to be worn anywhere in the world. The idea was to give her a flavor of our craft, yet not overwhelm her with the silhouette.”

Credit: Anamika Khanna

Riddhima Kapoor Sahni will be presenting a wreath shaped necklace, made of ornate rubies and marquise diamonds encrusted in platinum and 18k gold to Bieber’s mother. The piece represents a life full of passion and love and is a product of supreme craftsmanship and finesse.

Credit: Filmy Folk

Riddhima Kapoor Sahni is quoted saying “In the 1880’s, French jewelers called the ruby the gem of gems. Philosophies say red is the color of the heart. We have drawn inspiration from the ruby’s fiery nature to create a collection that champions passion and success. Bieber is a youth icon who everyone loves but the pillar of strength in his life has been his mother and it’s a tribute to this brilliant woman.”

Credit: Riddhima Kapoor Sahni


Amit Aggarwal is designing a jacket made of Khadi and metallic hints, with malleable recycled polymer sheets used for the sleeves, in an attempt to fuse traditional weaves with industrial waste.

Credit: Grazia

Amit Aggarwal states, “I am aiming at applying heritage textiles along with sustainable materials that morph the traditional idea of beauty with a progressive aesthetic. This is a marriage between vintage and modern, the charm of the old and the new world.”

Credit: Amit Aggarwal

Krishna Mehta has created an Indo-Western formal shirt with geometric lines with metallic threads.

Credit: NewZNew

We have taken a step back from our typically bright colour palette in this particular piece. We wanted to achieve a fierce look, much like the superstar himself, and his work – An homage to the singer’s character and stage persona. However, his incredibly effervescent personality demands a pop of eccentricity; we, therefore, created a versatile indo-western look that is just the right amount of edgy and just the right amount of ethnic.” She states.

Credit: Krishna Mehta

Manav Gangwani has designed sneakers & caps for the 23-year-old pop artist keeping true to his age and image. The merchandise was created to reflect what most foreigners know India for – peacock feathers & snake charmers.


Manav Gangwani states, “I hope the teen heartthrob enjoys a little touch of India. Most foreign artists love peacock feathers and snake symbols in their outfits when they come to India and hence I created this on the accessories.”

Credit: Manav Gangwani

As a gesture of warmth and goodwill, Sarod virtuoso and classical music legend, Ustad Amjad Ali Khan will also be presenting the Grammy winner with an autographed sarod.

Credit: Ustad Amjad Ali Khan

The promoters have also given young talents, Prasenjit Das, Ragini Ahuja and Dhruv Kapoor a chance. Das will be creating a hand-painted denim jacket with designs that resemble graffiti.

Credit: Prasenjit Das

Dhruv Kapoor will be designing an oversized hoodie.


Credit: Dhruv Kapoor

Ragini Ahuja will create a bomber jacket in destroyed denim, with sheep leather shoulders, collar and pocket flaps.


Credit: Ragini Ahuja

Which design do you love the most?