Credits: Just DialIndian Born Alluri To Perform The First Ever Telugu Rock Album At The Cambridge Folk Festival! Risa Desa July 27, 2017 FS News, Local Indian artists going places! Born and raised in Hyderabad, Alluri released his first track, sung in Telegu, last year. The song titled, ” Evari Kosam”, received positive reaction in the UK, even been played on BBC Radio and becoming a hit video on YouTube. In addition to composing his own music, the young artist also sings, plays guitar and writes lyrics. Alluri has performed at NH7 Weekender in the past. Currently living in London, he will be performing the First Telugu Rock Album at the esteemed Cambridge Folk Festival in UK on Saturday July 29. That’s not all! Before this posh festival, Alluri will also be performing in Telugu at London’s Tooting Tram & Social on July 27 and The Finsbury on July 28. Speaking about the song’s inspiration, Alluri said, it is inspired “From living my life, observing people and from my love for music and song writing”. Credits: www.facebook.com/allurimusic/ His new band, features four Italian musicians whom the young star has trained with in Milano, before bringing them to the UK, for a brief show run. Credits: Telugu Cinema “I’m excited to bring this new set of songs exclusively in Telugu to the UK. This is all new material from my forthcoming album that I have recorded with Tommaso Colliva, the producer of Muse. I think this is a first to have rock act playing songs written in Telugu”, adds Alluri. Tommaso Colliva Producer and Mixer is excited, “Helping Alluri to craft his album has been an amazing journey. We had to shape the music around a language – Telugu – that has not been used for contemporary music at all, making sure it was delivering Alluri’s stories and emotions. Conveying the message a young man that lives in modern world where cultures constantly blend within each other wanted to share. I’m really happy with what came out of this journey and glad I’ve been part of it.” Tommaso added. According to Massimo Martellotta, who was involved in the recording process says, “It was very exciting to work with Alluri because of his sensibility and very open minded approach to music. Telugu is something special I discovered during this record.. Using language as sound and as an instrument itself, tryng to deliver a message also for those who don’t know the meaning of the Telugu word Even though, Alluri’s first album was in English, he has a great passion for his mother tongue, inspiring him to work on his Telugu album. One of a kind and uniquely special, a rock album in Telugu is a first! His efforts in bringing this album to a Western audience has been described as taking Italian of the East to the West as Telugu is largely considered as the Italian language of the East. Recorded in Milano, mixed in London and featuring Italian musicians, this album has global written all over it. Check out his Facebook page here.