A Tesco supermarket near the festival ground takes steps to ensure nobody goes thirsty by replacing groceries with thousands of litres of Jagermeister.
One branch of Tesco near the Reading Festival grounds has been taking extra precautions ahead of the arrival of an estimated 90,000 festival-goers this weekend.
Arctic Monkeys, Queens Of The Stone Age and Blink-182 headline Reading Festival 2014, which takes place on Little Johns Farm from Friday 22 – Sunday 24 August. And this being one of Britain’s biggest music festivals coming up this weekend, one supermarket has clearly worked out that attendees are more likely to consume spirit over fruits and vegetables.
Pictures of shelves stacked wall to wall with beers and spirits have been circulating on social media the day before the Reading Festival campsite opened yesterday. Residents have lodged several complaints against this and claim that this move will surely mean that the supermarket is going to be swamped with drunk revellers and absolutely trash the space.
The store has set up a ‘festival shop’ area and is expected to sell more than 30 pallets of tents this weekend, along with other important items such as sandwiches, water and camping chairs.
More than 90,000 fans camp out at the August Bank holiday weekend festival, which moved to Reading in 1971 from its original site at Richmond.