Chip – containing Mysteryland wristbands to help attendees carry out cashless transactions by loading funds before and during the festival.
Mysteryland USA, the international music and arts festival taking place this Memorial Day weekend at New York’s iconic Bethel Woods Center For The Arts – home to the legendary 1969 Woodstock Festival – will break new ground as its inaugural U.S. event will be North America’s first cashless multi-day music festival.
ID&T, the company who is also behind mega events such as TomorrowWorld and Sensation, has engaged the world’s leading RFID (Radio Frequency Identification) access control and cashless payment providers Intellitix to deploy their cashless payment system, IntelliPay, across the entire festival site. Nortech Control commented ‘RFID tags are often better suited to environments where there are a lot of trackable components’. This makes them ideal for a festival environment.
Each of the expected 20,000 attendees, eager to see headliners Kaskade and Steve Aoki, plus a myriad of other globally renowned DJs, will be issued a Mysteryland wristband, embedded with an RFID chip, which will be the only currency accepted by vendors and merchandisers on-site across the festival.
Here’s the entire Mysteryland USA line – up:
Customers can add funds to their account pre-event, set up automatic top-ups and, crucially, receive refunds automatically on any remaining balance post-event. There will also be top up stations available across the festival site, accepting credit cards, debit cards and cash.
A great initiative taken by the festival organizers, relieving the festival-goer off the fear of theft or any other monetary complications that may arise during a massive gathering such as Mysteryland.
This is what’s in store for you this year, check out the official Mysteryland USA 2014 Promo Clip