Free People’s newest festival line that heavily resembles Native American headdresses and their other clothing, most of them worn by white models!
And that’s not all: this line is heavily overpriced too, with the headdress burning a $378 hole in your pocket if you ever plan on purchasing one. Well, Free People has already borne the brunt of Twitter, with many users expressing their displeasure.
@FreePeople Way to get…um…cross-cultural? #creepy #appropriation pic.twitter.com/wg3Cxzj8wO
— Samantha L. Dawson (@samleedawson) March 28, 2016
Just got new @FreePeople catalog. Not a single POC in the whole thing. Plenty of appropriation of #Indigenous culture though.
— Joe Gilbert (@gugliacci) April 6, 2016
Free people, your festival shop is a disgusting example of cultural appropriation. I'm offended!! pic.twitter.com/2Zk9ZFjyTL
— Wild Flower (@Bossy_NoKelis) March 23, 2016
It’s actually not not surprising considering that Free People has been accused of cultural appropriation in their clothing lines in the past. With Coachella nearing, fashion retailers are stocking up with supplies for the season, but cultural appropriation like this should stop, and clothing companies should know that there are other festival items that are cool too.