Bira 91 is turning traditions around this time on April Fools’ Day.
Instead of finding new and innovative ways to prank your friends, take the time to just unwind to some great music, food and the comedic talents of India’s best stand-up comedians.
On the 31st of March and 1st of April, head over to NSIC Grounds in New Delhi for a two-day bonanza that is highly visual, extremely experiential, and heavy on the urban contemporary vibe.
1) Because the musical line-up will ensure you stay on your feet
Hip-hop takes centre stage at the Bira 91 Presents April Fools’ Fest. Witness the bass raja Nucleya on the 1st of April, India’s biggest hip-hop star – Divine – who will headline the stage on Sunday, and Grammy nominee Raja Kumari, who will be the headlining act on Saturday. You’ll also get to witness these fabulous artists live:
LushLife, an American rapper and record producer from Philadelphia
PrabhDeep a 23-year-old rapper who has taken the Indian hip-hop scene by storm
DJ Ishani, the first lady of Indian Hip-Hop
MadStarBase, an international music collective representing USA, UK, India, and Jamaica
DJ Uri, a product of the 80’s Breakdance, Hip Hop & Acid House era
DJ MoCity, a music entrepreneur with a passion for authentic music from all around the world
2) Because it’s the first-ever festival organised by Bira 91
There are no two ways to the fact that Bira 91 is currently enjoying a cult status among beer drinkers in the country. After launching in 2015, it gave international brews a strong competition and is now inching towards leaving a mark on the domestic market. Not to mention, the packaging was an instant hit, so much so that it became a collectible, especially the beer cap. So, for a brand that has achieved much in such a short span of time, you can only expect the best from its first-ever festival. They have the right mix of food, music and entertainment lined up for attendees to savour right from 12 pm to 10 pm. And, there will be a consistent flow of Bira 91 to cool you down under the summer sun. Can you possibly want more from your weekend? Book your tickets here.
4) Because April Fools’ Day is incomplete without a humour element
You have watched and enjoyed their sets online. Here’s your chance to catch them in action, live. Gear up for some ROFL moments with:
Sumukhi Suresh an actor, stand-up comedian, writer and director
Anu Menon, a film director and writer, also famously known as Lola Kutty
Neeti Palta, India’s favourite female stand-up comedian
Aditi Mittal, stand-up comedian, actress and writer
Aadar Malik, actor, musician, stand-up comedian and a part of the popular comic group, Schitzengiggles Comedy
Sahil Shah, one of the founding members of East India Comedy
Atul Khatri, rated among the top Indian comedians by CNN-IBN
5) Because an assortment of treats await your taste buds
It is a commonly known tradition that food goes hand in hand with a cool mug of beer. So, Bira 91 has made sure no stone has been left unturned when curating the right culinary mix for the festival. Sink your teeth into a curated spicy food menu by Bira 91 ‘Hot Stuff’ and other pop-ups include Eggjactly, The Grumpy Old Man, Amma Haus, Asian Haus, Fat Lulus, Big Fat Sandwiches, Keventers, Imagine, Sugarthreads, Minus 30, and All Things Chocolate. Another highlight will be the Bira 91 Cocktail Bar for some spectacular beer cocktails created by award-winning mixologists from Bar-Back Collective.
6) Because you get to witness the launch of the Bira 91 Official Merch Shop
The festival also marks the launch of the Bira 91 Official Merch Shop, where visitors can get their hands on exclusive Bira 91 branded merchandise. We’re talking glasses, mugs, T-Shirts, collectibles and the very popular Growler for the very first time. You can also buy the newly launched Bira 91 Hot Sauce right at the festival. Make sure your pockets and jingling.
7) Because there is also a fascinating theatrical element to the mix
In true April Fools’ Day tradition, a theatre collective from Mumbai named ‘Crow’ has been invited to tempt the audience to let go of their inhibitions and do something unusual. The characters in the troupe are expected to put on quite a show.
Two days of mayhem, guaranteed. Here are the event details:
Dates: 31st March & 1st April
Timings: 2 – 10pm
Venue: NSIC Grounds, Okhla, Delhi
So make haste and book your tickets ASAP right here.
Stay tuned to the Sherp for more details.