5 Compelling Reasons You Must Attend The Exchange X AVA

The Exchange is back for its grand third Mumbai edition and this time in collaboration with AVA, making it THE place to be for anyone hoping to make a career in the music industry.

The Exchange is a highly successful international conference based initiative which took place for the second time in Mumbai in December 2015 was planned and delivered to specifically connect the multi genre music industry sectors from India and the UK. The AVA (Audio Visual Arts) Festival is a ground breaking annual new festival and conference that first took place in Belfast (UK) in May 2015. The Exchange X AVA is delivered in partnership with UK Trade & Investment and Generator NI. The conference features leading creative and business specialists from each nation’s music industries and provides a platform to accelerate international networks and partnerships.

The Sherp lists 5 indisputable reasons why you should attend The Exchange X AVA.

1. Some of the biggest names in the Indian and UK music industry will be present to speak and share their collective perspectives and experiences.

Speakers include industry pioneers such as Mark Lawrence, chief executive Association for Electronic Music, AVA festival curator and creative producer Sarah McBriar, Paul Hamill, CEO Inflyte app and legendary Irish DJ and producer Phil Kieran.

Indian speakers include Arjun Sankalia, director, publishing and international music at Sony Music, Munbir Chawla, co-founder Wild City, VH1 Supersonic curator Nikhil Chinapa and Roopak Saluja, founder & chief executive officer at The 120 Media Collective, Avinash Kumar of BLOT! Kaycee, owner of Pixadoo Visuals, Sandunes and Big City Harmonics.

2. Get an insight into the tricks of the trade with the “Creating and growing a festival brand” session.

Presented by Sarah McBriar, Creative Producer and Founder of Up Productions, this will be an especially interesting forum as the speaker is none other than Nikhil Chinapa, Festival Curator, VH1 Supersonic. One of the pioneers of the EDM scene in India, his early work with Percept and the formation of his own company Submerge Music have been instrumental in developing the electronic music scene in India. His company has been responsible in bringing the likes  of Above & Beyond, Swedish House Mafia, Alesso, Deniz Koyu, Armin Van Buuren, Zedd, Hardwell and Tiesto to our doorstep.

3. Learn to take your performances to the next level at the “Audio visual alchemy – making your music work with picture” session.

Avinash Kumar of BLOT! and Kaycee, owner of Pixadoo Visuals will talk about adding visuals to your music and making it a more immersive experience. Visuals are as important as the music itself in today’s multimedia world where audiences are constantly demanding more innovations in the entertainment industry. Upcoming musicians and visual artists could really benefit from this talk and could probably implement the same in their work taking it a step further.

4. The “Getting your music, remixes and productions into the right hands and ears” session is the place to be for all upcoming musicians and producers.

Refining and packaging your music to perfection is an art and any knowledge you get is always helpful. If you’re an aspiring musician or producer, this session could prove to be extremely valuable as some industry bigwigs will be guiding you through the process. Presented by Paul Hamill, Co-founder and CEO, Inflyte, speakers will include Arjun Sankhalia, Director: Publishing & Int’l Music Sony Music Entertainment- India and Munbir Chawla, Co founder/director- Wild City, Founder- City Press. They will be joined by some of our local indie scene veterans i.e. Sandunes and Big City Harmonics.

5. Some stellar performances from international as well as local acts!

At the end of the day long conference, multiple musicians will come together to put on a showcase that no music lover should miss.  The AVA curated showcase will feature Space Dimension Controller as their headlining act supported by Phil Kieran and Psycatron from Ireland. Homegrown acts include Sandunes, Big City Harmonics,  Mathieu Josso / Bhavishyavani Future Soundz and Perfectiming with visuals by Guerrilla Shout and Oblique.

The entire conference and showcase will take place at The Khar Social, Mumbai and is completely FREE for anyone who wishes to attend, all you need to do is REGISTER HERE.