Let’s get clear with one thing. Metaverse. Wow! Right? The future is already here. Teleprompting ourselves for meetings, having our avatars interact with our friend’s avatars. The future is here Now, will this spell disaster for static non-blockchain, non-metaverse games?


When it comes to creating an immersive digital customer experience, the metaverse is one of the next big things, and a growing contingent of brands are looking for ways to adopt the technology.

Some, like Facebook CEO Mark Zuckerberg, see it as a virtual environment where people can interact digitally. When talking to investors, he described Facebook as a “metaverse company,” and that, “You can kind of think of this as an embodied internet that you’re inside of rather than just looking at.”

While some industries are still defining exactly what the term means, the metaverse is already moving full steam ahead in the games industry, with Epic Games and Roblox blazing the trail.

The two video game heavyweights are showing us ideas of what the metaverse could be, both in terms of content and audience. For instance, Fortnite — an Epic Games property — hosted a virtual concert that was attended by over 12 million people, and collaboration between Roblox and Gucci created a virtual Gucci Garden space that sold limited edition virtual bags


There’s just one problem: As it stands, the metaverse is still a bit of an ambiguous, high-concept idea. A recent New York Times article described it as “a variety of virtual experiences, environments, and assets that gained momentum during the online-everything shift of the pandemic. Together, these new technologies hint at what the internet will become next.”

So static games have a real good chance of being antiques of the gaming world real soon.

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