Here’s some exciting news. Verizon is coming out with a new mobile video service that’s going to distribute festival-related content!
Calling itselfΒ “the world’s first television network dedicated to the global festival circuit’, Uphoric TV is taking advantage of the immense popularity of music festivals and its importance to pop culture.Β Twelve percent of U.S. consumers said they discovered music at festivals this year, and the network plans to tap into that.
The content isn’t just going to be limited to live streams of festivals. Like sports networks create content around sports, this network attempts to do the same for festivals.Β The company has already captured footage from many festivals, including Bonnaroo, CMJ, the TBD FestΒ in Sacramento and the Oasis Festival in Marrakech, Morocco. It alsoΒ plans to cover food festivals, film festival and other culture events.
There are going to be some really interesting programs, for example “On The Road”, which follows an artist – the Struts will be featured in one episode. “Artist Hangout” will allow viewers to hang out with a DJ or artist, with a festival or city as a backdrop. “Festival Rewind” is a program that willΒ feature festival performances and other footage. Get more info at the network’s website.