Pepsi launches their new project – an incredible platform for every aspiring indie musician in India.
Pepsi India has established their support of the indie music scene in our country from the very beginning, especially with their association with MTV Indies. Meet their latest project, Pepsi Unbox, an initiative to make way for the untapped reservoir of skilled musicians in India.
Here’s how Unbox works. Pepsi selects one band based on their music skills from the ginormous 300+ entries they have already received, and gives them a chance to showcase their awesomeness at the Music Matters Live festival in Singapore.
As Aditya Swamy, EVP and Business Head, MTV and Pepsi MTV Indies said “UNBOXing fresh new talent and sounds is a very core part of Pepsi MTV Indies. Artists and fans are both hungry for new sounds and this is a platform that will be life changing to musicians and to the scene. By bringing together the business and creative side of music, Pepsi Unbox will produce a complete musician.”
Lookout for updates about UNBOX on the Pepsi MTV Indies Facebook page and, of course, with us.