Indian technology is reaching its own set of milestones and we’re super proud!
India’s favourite and top-rated music app, Gaana, has just crossed 50 million app downloads! And it’s only been 4 years since its launch. The company has now become the biggest music and content streaming service in India. What’s cool is that the service takes credit for reinventing the online music scene by replacing low-quality recordings with a monthly subscription that allows unlimited downloads. With over 10 million songs to choose from, the app gives users a wide choice of genres and styles at their fingertips.
By enhancing their consumer experience with new and innovative features such as original content programming with top celebrities (likes of Asha Bhonsle, Shankar Mahadevan, Ashish Vidyarthi), India’s first facebook messenger music bot, local music integration, localisation of app in 9 languages, mobile wallet integrations, music recommendation engine and seamless playability even at 2G speed; the app just keeps evolving.
COO of Gaana, Prashan Agarwal says, “Its a proud moment for all of us at Gaana, not many home-grown brands have achieved this milestone. As an Industry leader we shall continue to innovate and deliver the best consumer experience to our users. With our focus on regional languages, we shall continue to make efforts in our services, which are available to all the Indian audience across different geographies in India and abroad.”
Gaana has even launched a special promotion to celebrate this incredible milestone. Now users can connect with the brand by uploading videos of themselves singing its catchy and much-loved jingle “Bas Bajne chahiye gaana”. So start recording already!
The brand boasts of 35 million registered users and with a focus on the domestic market, the app features 9 regional languages serving millions of Indians who can’t read or write English.
Now, that’s what we call impressive!