Biffy Clyro has created the UK’s first immersive music video using virtual reality technology provided by Samsung.

With the latest boom about everything related to VR, it was no surprise that it would soon make its foray into the vast world of music festivals. And that is exactly what is happening! Scottish band Biffy Clyro has took a step further in giving their fans a step into an immersive experience to see and feel their new song. The band’s track “Flammable‘ will take place and be played inside the Hypercube, a specially-created experiential structure that will tour festivals including Boardmasters, Glasgow Summer Sessions and Bestival.


The band has partnered up with mobile giant Samsung who are using their new 360 degree cameras and the new Galaxy S7 smartphone to create the audio-visual immersive experience! 

This project was born out of a desire to bring the best parts of live music to an audience so people can feel closer to the band than ever before, as a brand we will continue to push the boundaries of what’s possible, merging virtual reality with the real world.” said Ross Cairns, creative director at Samsung.

Looking at the Hypercube we have no doubt it’s going to be one hell of an experience!