There are a vast number of online bookmakers in the betting industry today, making it an incredibly competitive market when it comes to attracting new and retaining existing customers.

There are of course a variety of factors that lead to a customer opting to choose one online bookmaker over another. Name recognition is certainly a significant reason, with several bookmakers being a regular sight on British high street.

Choosing A Bookie

Some issues should be non-negotiable when it comes to customers deciding where to open an account. Any online bookmaker should be fully regulated, provide excellent security with regards to account funds and personal data and provide highly competitive odds across a wide range of sports and offer market depth.

Ease of use is also important to many bettors, who want a platform that enables them to move quickly between different aspects of the site, whether they are depositing funds, placing bets or just perusing upcoming events.

There has also been some significant technological advances with the likes of mobile betting apps in recent years, making betting and gaming on the go even easier. That’s helped fuel an even greater interest in in-running betting and live streaming of events, to the extent that these are increasingly seen as imperative for many of today’s bettors.

Grab Those Free Bets

One very popular method for betting operatives to attract new customers is through promotions of various kinds. In particular, there is a growing number of welcome bonuses for new customers on the market.

These have traditionally come in the form of a matched initial deposit bonus of some kind, with the customer perhaps getting a 100% free bet equal to their first deposit amount (although it can frequently be higher or lower than 100%).   

Recently there has been a trend towards enhanced or boosted odds to attract new customers. Enhanced odds are usually headline grabbing from the bookmakers’ perspective, in that they can often involve very significant price boosts. For example, you might see Liverpool available at odds of perhaps 20/1, 25/1 or even 33/1 for a match in which they are generally 8/11 or something similar generally.

On the downside, these offers often come with very low stake limits, often as low as just £1 if the odds are boosted to a particularly high degree.

Price Boosts For All

There are also price boosts available for existing customers too with some online bookmakers, although these will be far less attractive in terms of how big the odds are. For example, you might see a 2/1 offer boosted to 3/1.

There is help out there if you want to be on top of the latest boosted odds offers on the market, which can be particularly welcome given that some of these promotions are only available for perhaps a day or two.

Few of us have the time or patience to be wading through the various bookmaker sites looking for the latest offers, so it makes sense to let the professionals do the leg work for us.