The makers of Portland’s favourite cheap beer, which has been made famous by WWE wrestler Stone Cold Steve Austin, will host a festival this September

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(Image Courtesy: Pabst Blue Ribbon Facebook)

Pabst Brewing Company – the makers of the cheap beer swilled by youngsters across the world – will host a three-day music festival in Portland, Oregon, USA, a place that is considered the hipster capital of the world due to its liberal, young population.

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(Image Courtesy: Pabst Project Festival Website)

The first annual Project Pabst will be centred around two outdoor shows – on Saturday, September 27 and Sunday, September 28, respectively –  in Portland’s South Waterfront District.  The festival will feature a gamut of indie artistes such as Modest Mouse, Tears For Fears, Guided By Voices, Rocket from the Crypt, Violent Femmes, Constantines, and more.

ScreenShot001(Image Courtesy: Pabst Project Festival Website)

In addition to the two outdoor shows, there will be a series of late-night club shows slated to take place at various venues throughout Portland.

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(Image Courtesy: Pabst Project Festival Website)

Pabst Brewing Co. is producing the event in collaboration with Superfly, the organisers of Outside Lands and Bonnaroo. Single-day and weekend passes are on sale now at the Project Pabst website. One dollar from each ticket goes to the Jeremy Wilson foundation, a non-profit which aids musicians in need of medical care.