Video games have left the arcade and hit the NASDAQ. In fact, the medium is now bigger than the film and music industries combined! That’s not bad for a medium that began with a few geeky computer types messing around on an oscilloscope.
But if you want to make a dent in this 21st century industry goliath, you need to know how to market a video game. It’s not enough to make a great game, you need the right video game marketing campaign to grab mindshare among potential players.
But what does good gaming marketing look like? Don’t worry, we’re here to tell you! Here are our top 5 tips for effective video game marketing.
1: Ripples in the Stream
When it comes to video game marketing, you can’t beat popular live-streaming platforms when it comes to marketing. There’s nothing quite like getting a popular streamer to play and comment on your game as a way to spark hype among gamers.
It’s no wonder that huge video game publishers like EA and Ubisoft have entire marketing division dedicated to relationships with streamers when you consider how important sites like Twitch and YouTube are to modern video game marketing.
2: Search Advertising
Players aren’t just sitting back and waiting for info about the hottest new games to come to them. They’re actively searching new experiences out, and if you aren’t taking advantage of search advertising techniques, you can be sure they’ll never find you!
So invest in some SEO. If you’re making an FPS, you want to come up in search results for ‘best new FPS game’, right?
3: Build a Community
Every big game dev and publisher has a website and forums for one reason: to build a dedicated and passionate community of players. The players that make up your core community become evangelists for your final product, and can be the difference between a classic hit and a flash in the pan.
4: Cut Great Trailers
Do you know why everyone remembers Metal Gear Solid? It’s not just the innovative gameplay and crazy story, it’s because the video game marketing trailers for the series were cut by the series’ creator Hideo Kojima. They were ultra memorable. Make sure your trailers stick in the mind too!
5: Keep Innovating
Video game marketing isn’t a ‘solved question’. It’s a big, constantly growing field where loads of innovation is still possible. So make sure you keep following the news and check in sites like https://www.thehoth.com/solutions/gaming-marketing/ to keep up to date with the latest marketing techniques.
Video Game Marketing for Everyone
That concludes our brief guide to the top 5 best video game marketing campaign tips. Whether you’re a tiny indie dev or a huge publishing behemoth, these tips will stand you in good stead to make a giant splash with your next gaming release.
Now, anyone for a game?
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