In an incredible campaign to prevent the use of illegal substances at festivals, Electric Zoo does something no festival has ever done before.
Electric Zoo, the yearly festival held in New York, is taking a bold approach and speaking out directly against the use of drugs at events. Following the untimely deaths of two of its attendees last year, it seems appropriate that E Zoo make this statement.
The campaign is titled “Come to Life,” which includes a PSA (Public Service Advertising)-style video that concert-goers will have to watch prior to activating their wristbands.
Produced by the creator of Dexter, James Manos, Jr. the short video involves a guy, completely soaked in his own sweat – tripping out at a concert on some illicit substance that you can apparently brush your teeth with. Eventually he loses his chances with a cute girl, and the video ends abruptly with the message “Don’t miss the moment, Be Present”
Read more about it HERE.
This being a leaked video scooped off Reddit, we can expect many more advertisements on their way. Don’t really know how successful this will be, or how much of a difference the video will make on the festival goer, but finally, somebody has taken a step forward, even though it’s through a short advertisement. Kudos to Team EZoo.