This bizarre business move could be a huge deal for the brand internationally.
The Internet went on a frenzy when Miley Cyrus posted this picture of a puja taking place in her house during the Super Bowl and Indians were impressed to the max.
Now, the singer is supposedly in talks, with an agency, to create a global association with Baba Ramdev’s organic and natural brand Patanjali. The company is already hitting a 50 billion rupee revenue and this could make it go international at the blink of an eye.
Miley has always had a keen interest in Ayurveda and the Hindu way of life so it makes sense for her to tie-up with this equally interesting brand. She never hides her weird interests and this one is definitely one of them.
Guess we’ll soon see Patanjali in America! After all, if our favourite James Bond, Pierce Brosnan, can do an ad for Pan Bahar, anything is possible!
(Sorry Miley fans but this ain’t true! The pop superstar may love Ayurveda but she ain’t tying up with Patanjali, you’ll! Hope you had an awesome April Fool’s Day! ;-))