In an effort to promote local talent across India, the folks at Budweiser will work with an eclectic mix of musicians and artistes across the country enabling them to come together and work on creating the most unique experiences in Mumbai, New Delhi, Bengaluru and Goa 


Lager kingpins Budweiser have announced a brand new musical campaign across the country, aimed at bringing together local musicians, visual jockeys, graffiti artist, sculptors, sound & light engineers and performance directors from around the country to create something completely new. This global campaign which has now arrived in our country strongly believes in discovering hidden talent that is yet to be witnessed and provides an excellent platform to showcase the same. In the words of Camilo Durana, Global Director, Budweiser Sports and Entertainment,

“Music’s ability to inspire millions of people around the world everyday can come from unknown but passionate artists like these eclectic mix of artist as easily as it can from global icons like JAY Z and Rihanna. We’re proud to celebrate that this year by giving fans access to all levels of artists dedicated to pursuing their craft with passion and creativity.”


The 4 part series will feature artistes such as BLOT, Teddy Boy Kill, Peter Cat Recording, Sulk Station, Fuzzy Logic, Lifafa, Hashback Hashish, Zokhuma, Nicholson, Digital Suicide, Shivnakaun amongst others.

Made For Music is Budweiser’s global music platform to create an indivisible bond between the making and enjoyment of music and Budweiser. It is a 360 global platform that celebrates how Budweiser and the world’s music artists continuously inspire and enable each other.

The first gig kicks off tomorrow in Sitara Studio, Mumbai (limited invites only). Click HERE to know more and stay tuned to the Sherp for details on the other 3 cities.



(All Images Courtesy: Budweiser Facebook)