Believe, the leading technology and artist services company, announced that it has acquired Entco, an Indian live music production company. The Paris-based company will now offer its roster of artists more comprehensive services and revenue opportunities in one of the world’s fastest-growing music and entertainment markets. Entco is a brand experiential company with a focus on immersive music experiences. It was founded by Subramanian Iyer, Managing Director, and Warren de Sylva, Creative Director, who will both continue to run operations under Believe. Entco will be rebranded as Believe Entertainment, to be based in Mumbai, where it will closely align live music experiences for brands and consumers with Believe’s growing music distribution, label services and artist services operations in the market. Believe Entertainment will build on Entco’s position as an established player in the industry, with a legacy of award-winning live experiences, music festivals and concerts, led by experts in the field of live music entertainment and branded content, the company has offered a platform of services that include digital content, live performances and sync opportunities. The company is leading with a commitment to core values of transparency, innovation and partnership — to spur the evolution of the music industry. https://www.believemusic.com.
Believe Acquires Entco, Expanding Reach Into India’s Live Music Market
L to R Vivek Raina, Director- Believe India_ Warren De Sylva, CCO- Believe Entertainment_ Sylvain Delange, Director APAC LATAM-Believe_ Subramanian Iyer, CEO-Believe Entertainment